Mrs. Kemp

Unit Title:

Sports Marketing Unit

Content Area: Business/Computer

Grade: 10-12

Duration: 50 minutes/day

Standards and Benchmarks:

Standards 1.3, 2.1, 2.2, 2.5, 4.1, 4.2, 4.3, 7.2

Objectives:

1. Define Sports Marketing
2. Explain the value of Sports Marketing to the economy
3. Explain careers associated with Sports Marketing
4. Understand the value of social networking in Sports Marketing

Resources and Materials:

Sports and Entertainment Marketingby Thomson

Internet Web Browsers

DECA Sports Marketing Conference Material

Differentiation:

Grouping

Individual instruction and projects

Self-paced learning

Preparing Students for the Lesson:

·        Transitions

·        Expected behaviors

Thought for the Day Warm-up

Independent Practice

Follow classroom rules and procedures

Assessment:

Daily Assignments

Class Participation

Informal Observations

Literacy Strategy:

Vocabulary Self-Awareness

Monday

Tuesday

Wednesday

Thursday

Friday

Week 1

1/2

Holiday

Class Introductions

Rules and Procedures

Recycling Project

Sports Marketing

Research Careers

Sports Marketing

PowerPoint

Week 2

1/9

Sports Marketing

PowerPoint

Sports Marketing Power Point

Presentations

Recycling Project with Mrs. Pearson

Sports Marketing Power Point

Presentations

Brainstorm for Muscular Dystrophy Fundraiser

Week 3

1/16

MLK

 Holiday

Brainstorm for Muscular

Dystrophy

Fundraiser

Recycling Project with Mrs. Pearson

Social Networking Project Introduction and Research

Research Use of Social Networking in Sports

Week 4

1/23

Research

State Competition

Competitive Events

Due Date for Competitive Events

Recycling

Project with

Mrs. Pearson

Hornets Sports Marketing

Conference

Preparation

Hornets Sports Marketing Conference

Week 5

1/30

Research

Study Materials for Competition

Put together packets for Study Materials

Recycling

Project with

Mrs. Pearson

Role Play Scenarios

DECA Dimensions Article

Week 6

2/6

Thought for the Day

DECA

Dimensions Article

Thought for the Day

DECA

Dimensions Article

Recycling

Project with

Mrs. Pearson

Thought for the Day

Newspaper

Article

Thought for the Day

Newspaper

Article

Week 7

2/13

Role Play Practice for State Competition

Role Play Practice for

State Competition

Recycling

Project with

Mrs. Pearson

Review State

Competition

Written Exam

Review State

Competition

Written Exam

Week 8

2/27

DECA State

Conference and Competition

DECA

State Conference and Competition

Recycling

Project with

Mrs. Pearson

Week 9

3/5