TauntonHigh School  -  Marketing Education

“Where hard work prevails and can earn scholarships and trips to national DECA conferences.”

 

A + B Block Objectives week of March 30^th 2009

 

As we head toward the end of the Term and International DECA Conference in AnaheimCA, we shift activities. 

MARKETING EDUCATION CLASS:   We maintain the work in the Textbook Chapter 9 & begin Chapter 10

 

 

SCHOOL BASED ENTERPRISES – In class and Store –

 1)        Review Distributive Education FUND – Show students the following:

·        Sales / Income based on DEPOSITS only.  Have students begin to track that on Paper using Data from the Fund.

·        Track Purchases for Resale using a separate sheet for each MERCHANT / SUPPLIER.

 

            Later students will begin to look at Tracking Z Totals from the Daily Sales in the Store.

              Begin keeping an A-Block and B-Block Record of DATA to be kept in the Store.

 (Maintain current C-Block Records)

              Begin a Copy for A-Block and B-Block to be kept in the Classroom also.

                        Later we do the same for Inventory as the school year closes.

                        We will eventually add Daily Sales as students to “Z” totals.

 

2)                  Develop STORE PROMOTION PLAN – Initially target “new customers” students who have NEVER BEEN in the School Store.  The concept is if “X” represents current group of customers who have spend nearly $8,000 in the store, can we increase SALES WITHOUT new Merchandise by expanding the Customer Base?

 

3)                  Develop a PROMOTION to build Customer Loyalty – Door Prizes based on Purchases (to insure income).

 

4)                  Develop Customer Profile survey Market Research.

 

DECA – CLASS ACTIVITIES –

TauntonTEENCENTER –

1)                     Work on SPECIAL EVENT brainstorming for the Center using Entertainment and special Events planning techniques.  Eg. FILM NIGHTS, Mini Middle School Talent Shows, Entertainment events.

2)                  Develop Marketing Plans to help promote the Activities at the Center to Students.

MEMORIAL DAY PARADE + VETERANS GRAVE FLAG MARKER SALES

 

1.)                Work on this activity

 

REVIEW NATIONAL DECA WRITTEN EVENTS AREAS for Returning JUNIORS to begin reports NOW.

Use Power Points and DECA Materials

 

 

C-BLOCK MARKETING EDUCATION II    - Marketing Practicum

Class – Begin Unit on Entrepreneurship

 

Practicum –

            Convert current efforts of Store Record Keeping to break out the DE FUND to see Deposits and PURCHASES and EXPENSES.

 

CAREER PLANS – Guest Speaker from TASC

 

JOB FAIR – April 8^th.

 

Any questions, please Email Mr. Medeiros @ thebeat95@verizon.net - Insert DECA in Subject Line.