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30 Monday
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Introduction to course.
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31 Tuesday
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Chapter 1 Creating Customer Relationships and Value
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31 Tuesday
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Ch 1 homework - Read 3-19, define terms page 17
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1 Wednesday
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Answer questions in teams of 2; page 17
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2 Thursday
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Case Study in class - 3M PostIt Flag page 18-19
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3 Friday
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Quiz Ch 1 window opens in Moodle at 7:30 am; closes Monday 8:00 pm- College Marketing
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7 Tuesday
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Ch 3 Scanning the Marketing Environment
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7 Tuesday
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Homework: Read 59-75; define terms page 75
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9 Thursday
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Teamwork: answer questions page 75
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10 Friday
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Case Study pages 75-77; Geek Squad
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10 Friday
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Quiz Ch 3 opens at 7:30 a.m.; window closes at 8:00 p.m. Monday
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15 Wednesday
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Ch 5 Consumer Behavior; Read 97-117; define terms
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21 Tuesday
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Ch 10 Quiz window opens at 7:30 a.m., closes Friday 8:00 pm
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21 Tuesday
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Best Buy Case Study
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27 Monday
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EXAM - Chapters 1, 3, and 5
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