Welcome to yearbook! Being a
member is a huge responsibility, but by the end of the year you have produced
a piece of history valued by students, staff, and the community.
Course Description:
Advertising Design II is an
elective course that gives students marketable experience in print media
publishing. This course solely works toward the completion and selling of a
large finished product, Nottoway High School’s yearbook. This class serves as
a real business maintaining an account that must balance-out at the end of
term. In class, students compose, construct, and edit all elements of
computerized text layout, graphic art, and digital photography. Students work
on many clerical operations, make announcements, maintain signs, conduct
student polls, sell business ads and will assist Lifetouch
when it comes to Nottoway High. Because Advertising Design is a monetary
business, students must cooperatively work with others, must be industrious,
and be eager to be creative. Out
of class and after school, students will take digital photos, sell and design
advertising, and sell yearbooks. Students are responsible for the proper care
and handling of our digital cameras. This course also examines legal and
ethical issues of media law and copyright. Once the yearbook deadlines are
complete, students will continue to use Photoshop and design multimedia
products, such as, ads, brochures, menus, business cards, logos, posters,
flyers, etc.
Major Instructional Goals:
Students will:
·
Identify and report
news-making events; incorporate journalistic forms, techniques, and knowledge
to document a year in the history of Nottoway High School and its community,
and outlying community in print.
·
Assess writing/visual
documentation for fact and opinion.
·
Produce layouts,
photographs, graphic design, digital imaging, and manage the production of the
yearbook, as appropriate to staff assignment/position.
Supplies:
You must bring a pen/pencil to
class everyday.
Grading:
Your grade is primarily based on
your layouts. Your
layouts will be evaluated based on photographs, development of story, deadline
headline and captions. You
will also get a production grade based on quality and professionalism.
Grades are calculated on a
total points basis.
Your grade will be determined
by the following categories.
·
Spreads/Multimedia
Products:
Spreads will be assigned
throughout the semester, and specific grading sheets for each spread will be
available at the time the spread is assigned. Because our yearbook is directly
tied to specific deadlines set by our publisher, any spread that fails to meet
deadline will only be eligible for half credit. Any spread that is not
complete by the second class after deadline will receive no credit and can be
reassigned. Missing
deadline is extremely costly for the yearbook and can severely hurt your
grade. Multimedia products include ads, brochures, menus, business cards,
logos, posters, flyers, etc.
·
Participation:
Production of the yearbook is a
team effort. Without everyone’s participation, we will not be able to turn out
a quality book on time. Your participation grade will be determined by both
the teacher and your editors, however, the teacher will have the final say in
your participation grade.
Daily Schedule:
Most days we will begin with a
round table discussion. All
students are expected to be seated at the time the bell rings.
No one is to log on to a
computer until after the meeting has finished. No one is to leave the
classroom for any reason without permission of the teacher. If your work
requires you to leave the classroom during class, you must first obtain a pass
before leaving. Advertising
Design is both a class and a club. It
requires a considerable amount of work to be done outside of class time. If
you have any concerns about the time commitment that yearbook requires, please
see me immediately!
Staff Responsibilities:
·
Store work in progress
and tools or supplies in the appropriate areas.
o
DO NOT LEAVE ANY
MATERIALS OUT!
·
Do not take personal
pictures when doing yearbook photography.
·
You are responsible for
meeting EVERY deadline of your assignments.
·
Do not abuse your
yearbook privileges!
Use of technology
(digital cameras, computers, software, etc.):
Students are expected to use
equipment responsibly. No
consumption of food or drink will be tolerated around computers.
Absences:
Advertising
Design operates as a business; therefore, you need to be here and ready to
work. If
you are absent on the day of a deadline, you MUST find a way to have
everything turned in by 4th Block.
There
is a great deal to accomplish and your fellow staff members are relying on you.