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Understanding Advertising Media Challenge



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Evaluation

Media Challange Evaluation Rubric
AreaLevel 1Level 2Level 3Level 4
Ideas and Content-Incomplete -Student cannot produce adequate response (free choice) or respond to prompt given-May be complete but lacks detail and relevant ideas. -Somewhat on topic; at times looses focus- Complete Response -Fairly focused and on topic -Contains relevant ideas and some details to support them-Writing fully accomplishes task -Focused / on topic -Contains relevant ideas, adequate details to support them
Style-Limited vocabulary -Simple sentences and /or problems with sentence structures -Repetitive, predictable, no evidence of individual writer's techniques-Basic vocabulary -Predictable, common word usage only -Simple sentences -Little or no evidence of individual writer's techniques-Appropriate clear vocabulary -Attempts to use some writer's techniques (voice, humor, suspense, questioning...)-Excellent word usage -Vocabulary is detailed, precise -Rich, clear, vivid descriptions -Demonstrates use of writer's techniques (Voice, humor, suspense, questioning...)
Organization-Writing is disorganized and does not flow logically -Difficult to read and follow -incomplete or missing sections (begining, middle, end)-Writing has some organization -At times difficult to read or follow -Weak or absent parts; beginning, middle, end-Writing is generally organized and logical -Mostly easy to read -Begining, middle, and flow logically-Writing is organized very logically -Flows well and is very easy to read -Solid intro and conclusion -Smooth transition between sentences
Critical and Creative Thinking-Uses critical/ creative thinking processes with limited effectiveness-Uses critical/ creative thinking processes with some effectiveness-Uses critical/creative thining processes with considerable effectiveness-Uses critical/ creative thinking processes with a high degree of effectiveness
Communication-Communicates for different audiences and purposes with limited effectiveness-Communicates for different audiences ad purposes with some effectiveness-Communicates for different audiences ad purposes with considerable effectiveness-Communicates for different audiences ad purposes with a high degree of effectiveness
Applicationa and Connections-applies knowledge and skills in familiar contexts andmakes connections within and between various contexts with limited effectiveness-applies knowledge and skills in familiar contexts and makes connections within and between various contexts with some effectiveness-applies knowledge and skills in familiar contexts and makes connections within and between various contexts with considerable effectiveness-applies knowledge and skills in familiar contexts and makes connections within and between various contexts with a high degree of effectiveness
Conventions and Vocabulary-Writing has many misspellings and / or gramatical errors -Little or no punctuation used -Ineffective use of punctuation-Writing has some misspellings and /or gramatical errors -Punctuation used with some effectiveness but inconsistently-Writing has few (2) or no misspellings / gramatical errors -Effective use of basic punctuation-Writing has no misspellings or gramatical errors -Punctuation used with a high degree of effectiveness -More elaborative use of punctuation

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Last Modified: Thursday, June 11, 2009
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