Understanding Advertising Media Challenge

UPDATE: Curriculum \| Welcome \| The Challenge \| Additional Expert Notes \| Conclusion \| Evaluation \| Evaluation \| Campaign for Real Beauty \| Is It In You? \| Mini Wheats \| Hello, Im a Mac \| Process \| UpdateIndex \| Help

VIEW: Home \| Curriculum \| Welcome \| The Challenge \| Additional Expert Notes \| Conclusion \| Evaluation \| Evaluation \| Campaign for Real Beauty \| Is It In You? \| Mini Wheats \| Hello, Im a Mac \| Process

Visit the TeacherWeb® videos to learn about the features, modifications, and customizations available on your website. Click here to learn more. Additional Expert Notes small medium large After viewing the expert websites you may have noticed some common questions that occur. Here is a list of questions that highlight what you have learned about the key principles of media. You may want to use these questions to help you critique your ad campaign when writing your magazine article. Always remember the Media Triangle we learned about in class Media Text - Audience - Production AUDIENCE & AUTHORSHIP AUTHORSHIP Who made this message? PURPOSE Why was this made? Who is the target audience (and how do I know)? ECONOMICS Who paid for this? IMPACT Who might benefit from this message? Who might be harmed by it? Why might this message matter to me? RESPONSE What kinds of actions might I take in response to this message? MESSAGES & MEANINGS CONTENT What is this about (and what makes me think that)? What ideas, values, information, and/or points of view are overt? Implied? What is left out of this message that might be important to know? TECHNIQUES What techniques are used? Why were those techniques used? How do they communicate the message? INTERPRETATIONS How might different people understand this message differently? What is my interpretation of this message? What do I learn about myself from my reaction or interpretation? REPRESENTATIONS & REALITY CONTEXT When was this made? Where or how was it shared with the public? CREDIBILITY Is this fact, opinion, or something else? How credible is this (and what makes me think that)? What are the sources of the information, ideas, or assertions? Works Cited Note: This information is an appendix to AMLA’s Core Principles of Media Literacy Education http://www.amlainfo.org/coreprinciples It was taken from the following website: http://www.justthink.org/resources/media-literacy-education-key-questions Automatically clean input to optimize for the web. Or, would you like to view and optionally restore one of these previous versions? Password: Forgot your password?

Understanding Advertising Media Challenge

Additional Expert Notes

©2012 TeacherWeb, Inc.